Forget “Cheap”, The iPhone 5c Is Clearly The iPhone Jony Ive Wanted For iOS 7

TechCrunch

The “c” in the iPhone 5c title doesn’t stand for “cheap”. It stands for “clueless”.

As in, we were all clueless in our speculation on Apple’s motivations for creating this device.

(Okay, it actually seems to stand for “color”, but humor me.)

After sitting through Apple’s unveiling today and more importantly, watching the product videos, it seems decidedly more clear to me why Apple actually made the iPhone 5c. I think it comes down to the star of those videos: Jony Ive.

I’ve seen a lot of Jony Ive videos in my day. And to my eye, it sure seems like he’s decidedly more excited about the iPhone 5c than he is the iPhone 5s. He (and Apple) would probably say that’s unfair — after all, how do you pick one of your children to love more? But just watch the videos back-to-back.

You’d think it would be the…

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